When you’re managing social media, figures are everywhere: number of likes, views, followers… The latter one is usually the most visible, which can be associated with credibility and influence. The…

Hello Spring! This is usually a period when we’re looking for a kind of renewal. Spring cleaning is part of that process, so why not applying it to digital? Years after…

It was impossible to miss the news about Daft Punk break up this week. The way they revealed it, through a video without any details, is aligned with their communication strategy. In…

Managing social media daily requires to find new ideas and ways to catch your audience’s attention. Luckily, social media platforms are regularly launching new features that you can take advantage…

You probably already heard about TikTok, but did you try it? The app, that used to be Musical.ly allows to share short video clips soundtracked by music clips. Its growth…

In the spirit of Halloween, let’s review 3 social media mistakes that are easy to avoid.   1 — Not using native features The goal of social media is to keep users engaged within…