If you’re working in B2B marketing, you’re surely already using LinkedIn and know how popular it is – according to Business Insider, it was voted the most trusted network last year.
A good LinkedIn strategy means combining posts from both personal profiles and Company Pages. LinkedIn has just enriched the features of the latter; enabling companies to better link up interactions with its employees, event attendees, and Page followers.
This gives you 3 main opportunities
- Engaging colleagues thanks to the new “My Company” tab.
- Tailor content to your audience with newly added insights.
- Using the Events feature to promote your next event and drive discussion around it.
Read the full article on Digital Drum to discover how you can increase the impact of your Page!